When you are required to provide your personal information such as address and IC number over the Internet, what will you do? How are you going to trace whether the website is a "true" website or not? There are increasing numbers of phishing and spoofing attacks on Internet, if you are not alert enough, you will be the next victim whose money gets treated through Internet.
As consumers, we often feel that it is not reliable to perform transaction through the Internet. And this becomes a big problem faced by those companies that provide e-commerce transaction. However, this problem can be solved with the help of “third party certification program”.
Third party certification program
Third party certification program is performed by certification authority (CA). Its main objective is to guarantee that parties involved in e-commerce are really who they are. In other word, with the help of CA, we are able to identify whether the website is a true one or not, and whether it is safe for us perform online transaction.
There are quite a number of CA such as VeriSign Inc. and MSC Trustgate.com Sdn Bhd.
VeriSign is well-known CA which provides trusted internet infrastructure services for digital world. It offers many types of products and services that help to improve the consumers’ confidence in every transaction done over the Internet. Since it is the leading Secure Socket Layer (SSL) CA, let’s look at how SSL works.
Secure Security Layer (SSL)
VeriSign helps organization to establish consumers’ trust toward online transaction by offering Extended Validation SSL. It is very easy to verify whether the website is a highly secured website by looking only at the address bar.
As consumers, we often feel that it is not reliable to perform transaction through the Internet. And this becomes a big problem faced by those companies that provide e-commerce transaction. However, this problem can be solved with the help of “third party certification program”.
Third party certification program
Third party certification program is performed by certification authority (CA). Its main objective is to guarantee that parties involved in e-commerce are really who they are. In other word, with the help of CA, we are able to identify whether the website is a true one or not, and whether it is safe for us perform online transaction.
There are quite a number of CA such as VeriSign Inc. and MSC Trustgate.com Sdn Bhd.
VeriSign is well-known CA which provides trusted internet infrastructure services for digital world. It offers many types of products and services that help to improve the consumers’ confidence in every transaction done over the Internet. Since it is the leading Secure Socket Layer (SSL) CA, let’s look at how SSL works.
Secure Security Layer (SSL)
VeriSign helps organization to establish consumers’ trust toward online transaction by offering Extended Validation SSL. It is very easy to verify whether the website is a highly secured website by looking only at the address bar.
When you see a green address bar with the name of the organization that own the SSL Certificate and the name of CA that issue it, you can actually perform any online transaction as you like without any doubt.
Do the third party certification program really helps in improving customers' trust toward online transaction?
As the issue of security over the Internet is being more and more concern by the consumers, most of the companies have involved themselves with the third party security program. Well-known organizations such as eBay and Paypal are VeriSign’s customers.
When the website visitor saw this logo, the tendency fror them to carry on an online transaction is very high. The reason is the website visitor are confident that the other party over the Internet is who they claim they are. And the transaction is secured.
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